Yesterday, Apple has confirmed its deal with PrimeSense, a popular Israeli firm which known for making 3D motion detection technology.

Apple has purchased PrimeSense as the company is likely to spark speculation about its plan to develop new products like Apple TV.

In this blog, you can get more information about this deal, so continue reading


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Apple has confirmed that it has purchased PrimeSense, an Israeli firm that known for making 3D motion detection technology. PrimeSense is one of the leading companies that well-known in the market for developing gesture control for Microsoft’s Kinect console.

It also made strides towards bringing the technology to mobile. The deal has been confirmed on Sunday after getting reports in the Israeli press. According to the familiar person with the terms, the deal has been confirmed by paying $360m.

The Apple spokesperson said “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans”.

Still, the company has not declared that why it decided to purchase this company, but we can assume, it’s for Apple TV.

Moreover, the Tel Aviv-based company produces three-dimensional sensing and machine vision technology so that it allows its consumer digital devices to see the environment across them.

Today, you would find numerous companies that are increasingly experimenting with gesture control, so this deal comes at a perfect time. We all know that in the year 2011, the company (Apple) has filed for a patent for new ways in order to control devices, which do not involve physical contact.

When it comes to its filing, it has been entitled “Real Time Video Process Control Using Gestures” that enables users to throw content- it means it allows users to transfer their content from one firm’s product to another using contact free hand movements.

As per the analyst, getting a firm, which is popular for making motion sensor technology, could help Apple offer such wonderful features.

“Usage of gesture-based, touch-less control of devices is one of the big mega trends in the industry right now,” Nitin Bhat, a partner with consulting firm Frost & Sullivan told the BBC. “From Apple’s perspective it looks like an attempt to make its current gadgets a lot more attractive by offering such a feature on them.

He also added “It could also look to incorporate this technology in future portfolio of devices which could include an Apple TV”.

However, PrimeSense, a popular Israeli company, provides a product called Capri, which touts as a 3D motion-sensing system on a chip. We can assume that the Apple may have planned to bake Capri into an iPad so that users will get a chance to wave their hands at the Air in the near future.

The device has sold more than 26m units to date, making it the most sold computer division device ever said by Inon Beracha, the Israeli company’s chief executive.

Providing more information on Kinect, it allows people to play video games without any joystick, controlling their onscreen character simply by moving their body. It also allows users voice and gesture control of television or video, enabling some observers to wonder that Apple may use PrimeSense technology as part of its own television set.

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