From last several years, the war among Apple because Google has been going on. The war is constantly taking place on different bounds like better user experience, mobile device market share, advertising fees, billions of app development revenue and a lot more. But still we don’t know who is winning?
Well, keeping this issue aside, here, we are giving a closer look at the raw data and see where the battle lines are drawn in this war. Android is considered as the king of the market share.
Currently, the smartphone market has a lot of opportunities and the momentum. However, the worldwide smartphone market grew 23,1% year over year in the second quarter of 2014 and developed a new single-quarter record of 295.3 million shipments as per the IDC report.
Day-by-day, the Android market share is growing constantly. When it comes to talking about the year 2011, the Android had taken about 50% of the market share that has been increased to 80% in 2014. However, experts say that it will not stop here as the growth of this platform is non-stop.
Across the world, Android market share is growing very tremendously. Android remains the controlling mobile OS based on Kantar Consumer data, which tracks smartphone sales in Europe with a 73.9% share of smartphones sales across the five major European economies. To break it down country by country:
- Italy Android 76%, iOS 12% & Windows Phone 10%
- Germany – Android 81% & iOS 11%
- Spain – Android 84%, Windows Phone 8% & iOS 7%
- France – Android 71%, iOS 15% & Windows Phone 11%
- U.K – Android 61%, iOS 29% & Windows Phone 10%
Currently, there are more than 2.4 billion people in the Asian market that are using mobile phones. And it is another gold mine for businesses. In the region, the smart-phone sale is growing at higher speed and it surged 61% in 2014 as compared to 2013.
However, in urban China, Android is retaining a top position with a market share of 80.4%. However, kantar experts strongly believe that various products that are offered by local manufacturers will only continue to push Android’s share.
In the US that is traditionally also considered as to be an Apple dominated market, Android is leading the way taking over 50% of the market share. With approximately 38% of share, Apple remains the second most popular smartphone operating systems.
The Revenue of Google Play is Expanding
Gradually, Android is killing the market share of Apple, and for a very long time, it has been lagging behind in revenue. These days, the dynamics are also changing constantly. In spite of the lower per capita spending by Android users, it is total revenue that has been boosting constantly with the market share.
An analyst also indicate that Google Play store mobile application revenue will catch Apple’s app store already in 2018. According to Montate report, Apple is still leading the way in the amount spend per during in the year 2014, Android tablets also started catching up and reached $107 per order.
Moreover, Android also showed a colossal boost of 250% in application sales as compared to 37% for iPhone. When it comes to talking about the whole application sales as compared to 2014 to 2013, Android shows huge increment 206% compared to 67% for iPhone and 58% for iPad.
A lot of android users are trying to beg to tap into the pull of the advantages that they can purchase within mobile applications. With different payment options that are added in Google Play, the sales will only go up.
User behavior is another positive trend that can influence the revenue growth on Android. Android also surpassed iOS in application engagement by boosting to 45% in the last year.
Approximately, only half of the Android applications are opened 11 or more time while only a third of iOS apps were. Android only has only small 16% of apps opened while iOS has 23% as per the localities research.
With this data, we came to know that Android applications are doing a wonderful job of engaging power users that also recognized in the Localytics App Stickiness Index.
In the Android market, fitness and health applications are among the top charts:
Keeping games aside, the well-known application categories among android users were and are lifestyle, business, education, travel apps and more. Currently, fitness and health category is reaching the top of the charts.
There are approximately 43 health and fitness applications out of 1.5 million apps in Google Play, according to the latest statistics. It is really a big number, even when you look at a bigger picture, you can see that this category is underrepresented as there are not a lot of top-notch quality products obtainable for users.
16% of all health and fitness apps (that’s are about 6800 apps) are considered to be low-quality with small number of downloads and least usage. By the end of 2017, the mobile health app market is projected to produce $26 billion in revenue. At this moment, there is the only great window on untapped opportunities.
According to localities report of the last year, users are spending their huge amount of time on mhealth apps on their devices. Various health and fitness app launches has reached almost the level of news and sports apps that have been conventionally the most often launched on mobile devices.
A lot of companies are thinking of developing an Android application, but all those companies get scared off with the market division. However, multiple versions running on consumer’s devices and a lot of devices that support Android, the development for Android might be quite difficult.
However, since the improvement in Google backward compatibility, which simplifies writing one application for a lot of Android versions. Now, this problem has been solved completely. But again, if you consider the numbers, you can see that the majority of Android devices are split among the two different Oses – Jelly Bean and KitKat that you can mainly focus on your development efforts on.
Initially, Android was considered as a second-class platform as it was always playing with Apple iPhone’s features and user-experience. Gradually, Android filled the feature gap and giving neck-to-neck competition to iOS.
The biggest reason for Android performing well is that the Apple users are suffering from the app overload. On Android platform, the abandonment rate is extremely low; therefore, Android users are still looking forward to having the best quality Android applications. It increases the opportunities for developers, so there is a good chance for developers to try their hands on developing android application.
Stay tuned with us to get more information on android app development and its solutions as here we will keep update latest information that you should know. However, if you are looking forward to getting any support from a professional android developer, you can contact us!
Source for statistics: