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We are living in the most fiercely competitive business era where website performance is a crucial factor to decide our online success. Web design is a handy way to improve your site performance right from the inception. Let’s see some useful web design tips to get the best out of your web design investment.

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Most of the websites, including e-commerce sites built with some common goals, grabbing maximum traffic, engaging most of the visitors, and convert optimum. Thus, the step being the maximal traffic on the website. The most exciting thing is to enable your visitors to land on your site and show your content as quickly as possible to start the next significant step, engagement.

Here the website loading and overall performance matter more and liable to make a difference a lot. In such a scenario, web design has a significant role to play to augment the website performance and overall user experiences at first glance.

Let me introduce you to top five web design tips that can help you to improve site performance in most of the cases as common yet effective remedies.

The First Remedy – Enabling the Website to Load at the Quickest Speed on Any Device

Issue – User Behavior:

We know today, humans are losing one property rapidly, and it is patience. We are becoming harried and tempted on the web thanks to plenty of options to surf in a short while. We want a website to load at the quickest speed on any devices we use including tiny smartphones and devices with poor network capability.

Technicality behind the Issue:

Technically, it is a big challenge in itself, but we are helpless because our esteemed prospective patrons wish it in the first place. If your web page takes longer than three seconds to load any visible content, you should keep ready yourself to bear devastating consequences including losing valuable traffic forever and subsequent spoiling of your reputations on the web among other users.

Possible Remedy:

If Google or any search engine notice it, you will be bitten by another stick, loss of ranking in the SERPs! To save from all these, only one remedy is available for you, and it is boosting your site load speed and the interactions on the screens.

How to do it?

  • Reduce the number of heavyweights and frequently loading content including images.
  • Make images mobile-friendly and responsive for rests of device types/screen sizes.
  • Select the best hosting services with an appropriate plan to meet your requirements with a budget.
  • Optimize code and other resources using external loading facilities including CSS for code and CDN for content.
  • There are other techniques to cut site load time, but discussing all here is out of scope for this blog.

The Second Remedy – Removing Unused Scripts, Files, & Images, as well as Compress Images of the Website

Issue – Bandwidth Consumption:

The next issue is network bandwidth consumption. Some resources consume more while some are low in KBs to load.

Technicality behind the Issue:

However, we know we have limited bytes to load the website from a web server to device within the shortest period. Please look at the current statistics available on the web indicating bytes taken by various website resources.

  • Images – 1504 KBs
  • Scripts – 399 KBs
  • CSS – 45 KBs
  • Video – 294 KBs

Now, you will find that images are eating the highest number of bytes compared to other resources coming from the web server to load the website at the first place.

Possible Remedies:

  • Optimize images using the best tools and compression technique, so image quality remains intact.
  • Use the most appropriate image formats like SVG for details, PNG for transparent background, and JPEG for fewer details requirement.
  • Shred a load of additional scripts by removing it or replacing the long script with short one if possible.
  • Compress CSS using the best tools and technologies.
  • Use the most effective video compression engine or take services available on the web.

The Third Remedy – Minimize Http Requests & Test Landing Pages of Your Website

Issue – Client (Browsers of Devices) – Server Interactions:

Our websites are becoming huge, years after years, thanks to the increasing richness in content and resources as well as tons of external integrations. Moreover, we like rich graphics and animations to create dazzling landing pages with stunning effects to impress our visitors at first glance.

Technicality behind the Issue:

Each new resource increases client-server interactions and lengthens load time considerably if resources are massive in KBs. If you have to reload the entire page for the small to significant changes or needs, it abruptly increases HTTP requests to load the same resources again and again.

Some requests demand more server processes than average, which are resulting in delays in client-server interactions hence, site loading and interactivity. The browser also caps HTTP requests between 4 to 8 simultaneous connections per domain that causes a delay in loading if more requests are in the queue.

Possible Remedies:

  • Combine external CSS and JS several small files into a few large files to keep consistency and cut the numbers of similar scripts and repeat loading.
  • Segregate image loading on desktops and mobiles using conditional statements in responsive design to reduce loading of unwanted resources on non-competent devices.
  • Use CSS sprite technique to combine images into a single sprite sheet.
  • You can use extensions that catch the frequently asked web pages and content and cut the HTTP request a lot.

The Forth Remedy – Enhance Content Along with Its Readability for Your Website

Issue – Quality Content Only:

Today most websites use multimedia content including texts, images, audios, and videos/animations. Excessive content in volume and useless content in quality have overburdened the sites that leads to degraded performance at the end.

Technicality behind the Issue:

  • Decent content layouts and comprehensive presentations using smart as well as SEO-friendly techniques make web content completely consumable and worth investment.
  • Legibility, readability, and comprehension of your web content are the most sought after quality credentials.
  • Web visitors mostly scan the content and only read thoroughly after finding it worthwhile.
  • Typography issues are a bit challenging on mobile apps due to heavy fragmentations among the various mobile platforms.
  • Simplicity, consistency, credibility, and professionalism in content is a must.

Possible Remedies:

  • One image/photo is worth to a hundred words, but one video/animation is worth to thousands of words. So, try to use multimedia content in right contexts and judiciously, so performance never halts.
  • The mobile landscape is suffering from fragmentation issues inherently. Thus, making copy comprehensive yet readable on devices demands expertise as well as experiences. So, take help of a professional writer as well as typography experts to create a responsive web design.
  • Keep website copy as simple as possible so a kid in KG can comprehend it easily. Same the time write professional content that niche professional can follow it as well as general audience/public show interest to read it too.
  • Shred excessive verbose and go to the point using active voice against passive expressions.
  • Keep copy grammatically correct using right syntax and spellings to convey your mind/thoughts
  • Write short sentences within short para and provide only valid or legitimate information in your content
  • Avoid copycat mentality and use original images on the web. Cite original references or resources for pictures and videos you have used in your content, which is produced by others and allow its use or free from copy licenses.
  • Approach storytelling ways only it is essential and uses inverted pyramid writing methods to make copy engaging and converting.
  • Give appropriate titles, sub-titles, and headings in SEO-friendly ways. Also, avoid keyword stuffing and mingle your business keywords in natural ways only.

The Fifth Remedy – Use Social Proof to Increase the Credibility of Your Website

Issue – Credibility of Website:

Trust building is the most vital aspect of any business including online shops. It is tougher to establish a trust for online outlets than the brick-n-mortar establishment.

Technicality behind the Issue:

Buyers always look for the references, ratings, and reviews before making any online purchase. It is because of psychology that leads them to confirm own actions by following the actions of the majority of people over the time.

Social media is the most viable option to create solid social proof for your online business.

Possible Remedies:

There are several types of social proofs, such as

  • Existing customers and their testimonials, ratings, and reviews.
  • The opinion of reputed experts belong to the same niche.
  • Celebrities who visited your website and shop your product or services as well as express extreme satisfaction with it in textual or video shooting.
  • Social media shares, like, and a mix of responses in comments.
  • Number of followers of your social media network.
  • Certificates earned from 3rd party authorities recognized at local, regional, and international levels.

You have to collect such social proofs by implementing social media optimization strategies

Conclusion:

Do you think these five major tips are enough to improve your site performance? I will say never. Each business is unique and needs novel treatment. Therefore, you have to come in touch of experienced and expert Web Design Company available within your reach or dependable for your next web design project.

My prolonged experiences with web design and web development field pinpoint Perception System in San Jose, USA. It is a benevolent team of a big pool of web design experts who have acquired experiences for over 17 years. Their domain expertise is unbeatable, and their portfolio is rich with superb creations for a diverse industry niche.

Let’s talk about it!

by Jaki Watson
I am Jaki Watson belong to an enthusiastic Web Development team at Perception System, San Jose, CA, USA. Web design is my passion. Thanks to my forte in web development, today I am going to introduce you with some useful tips to enhance website performance by applying fundamental web design practices and tricks. If you find it interesting, please let me know your thoughts.

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