It may also be used with more specificity to indicate any moment in which a prospect becomes an actual customer (i.e. buys something).
A prospect differs from a target market member, in that he or she has expressed a proven interest in buying products or services from a brand; or has in other wise given express permission for the brand to court him or her towards a purchasing event.
Following are the five top tips for developing Ecommerce sites:
1. Make it easy to convert:
Sounds simple, is simple and isn’t done by enough ecommerce sites. If a prospect is ready to buy, it should be easy for him or her to do so.
That means making sites where the user can turn into a buying prospect with a single click and where he or she has a clear, short path from interested party to new customer.
2. Keep up with the latest trends:
This applies across the board for web design and is particularly relevant in a world where site design trends are now influenced by new technologies.
People use different devices to look at sites which mean sites themselves must be built to work on differently sized screens and touchscreens too.
3. Pay attention to the world outside the URL:
Off page promotion is how you get target market members to a) find your pages and b) become prospects. Creating a brand identity, and developing a solid environment for that brand to exist in, are key stages in creating web pages that work.
In the simplest possible terms: the customer has nothing to want, if he or she doesn’t even know the client brand exists.
4. Make everything relevant:
In the bad old days, a lot of web content was essentially useless. Its only function was to form a frame around a link, which Google used to use to rank the different pages fighting for a piece of an important keyword or phrase.
These days, Google “thinks” like a human user which means boring, irrelevant or confusing content has gone right out of the window. That’s true for the pages of your site and for the content you use to market it in the wider context of the web too.
The rules are simple: if it doesn’t provide an obviously useful piece of information, which is relevant to the target market member, then it doesn’t work.
5 Be engaging:
In a world informed by the social media, consumers don’t want to be told what to buy and when. They want to engage with brands.
They want to feel that they have discovered both brand and product, and are proactively going out there to get what the brand delivers because it’s a genuine solution to a perceived problem.
It’s a brave new world out there, where every part of a brand’s online presence has a role to play. Knowing that is the most important ally a site developer has.
About Author :
Petar Jorge takes interest in learning about ecommerce websites and its design considerations. She has written a number of blogs on ecommerce website design that are quite helpful for website designers.