“Thinnovation” was heard by every Apple lover. It was Apple’s tagline when Apple first launched the MacBook Air, which is a laptop that fitted in a manila envelope. As name suggested, iPad Air comes with a revamped design that drops almost half of the weight together with a significant amount of bezel area and a couple millimeters of thickness.
Two new iPads are introduced by Apple in this month at the special event in San Francisco on October 22 and first device goes on sale today, November 1, 2013. With this launch, we will find a new champion of the large tablet market and breathes new life with Apple’s newest 9.7-inch device. It is expected that the latest iPad Air comes with Retina display along with 64-bit architecture with more than 1 billion transistors.
iPad Air has an A7 processor under the hood with an M7 motion chip. According to Phil Schiller, this device is faster than the first-gen iPad and graphics are 72 times faster. With MIMO technology, faster WiFi can be enjoyed by users and LTE support from international carriers as well.
Basic of iPad Air
- A7 processor
- 2048 x 1536 (Retina) 9.7-inch display
- 16GB, 32GB, 64GB and 128GB
- 802.11n dual-channel Wi-Fi, Bluetooth 4.0
- 10 hours general use Wi-Fi surfing, 9 hours on cellular
Available for £399, Apple’s ambition are reaffirmed by the new iPad Air device for capturing the high end of an expanding market instead of bend down to beat growing number of manufacturers such as Argos and Tesco, now manufacturing cheaper tablets that cost little as £99.
According to the research, this latest launch led to a 585% increase in table trade-ins. That means, six people of the one thousand consumers surveyed (15%) by sellmymobile.com are planning on trading in their present tablet in the next 3 months. Of these, seven-five per cent plans are purchased for new tablets using money for existing device while thirty-eight per cent plans will be getting iPad Air when it is released today. After iPad Air, 11 per cent of people desired to upgrade Google Nexus 7and 9 per cent to iPad Mini 2.