Setting up an enterprise business involves risk. This means you have to calculate that you think your efforts, skills, products or services are valuable and will be rewarded financially over time. While there are no guarantees of success in the world of enterprise, that doesn’t mean that you should leave everything to chance. And one area where you can be sure that you are minimising risk is with your online presence.

In general, enterprise businesses are large, often multinational organisations with their own separate budgets for things like marketing and web presence. While the term may be slightly generic, enterprise businesses usually operate in areas where a significant web presence, able to deal with a large amount of web traffic, is required. As such, web design and usability are a large part of what they do. This is especially true if it is in the field of media, where a web presence becomes essentially a showcase for their abilities.

While your business plan, strategy and exit solutions will be tested on the open market, and success judged in the long run, a web presence has definable characteristics and quantifiable goals that may or not be met. With all of this in mind, many enterprise businesses have looked towards expensive bespoke web solutions to guarantee quality. Hiring web designers may be one way of guaranteeing a successful and stylish web presence, but it is not the only solution.

Over the last decade, one company has grown to a position of now powering around a third of the web. And that company is probably familiar to you, even if only in name. It’s WordPress. And its huge presence is attracting the attention of even some of the biggest hitters in the world of enterprise.

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There are many reasons why WordPress might be the perfect fit for your business, and we’re going to look at some of them below. We’ll also look at some of the common myths about why the WordPress platform may not be suitable, and hopefully correct a few commonly held misconceptions.

But first, it’s worth having a quick look at migration. This is the process of moving content and data from one management system (CMS) to another. WordPress is designed to make this easy, no matter what system you currently use. And when you’ve read the below reasons for migration, it might well be worth starting the process yourself.

Scalability

One of the key reasons why WordPress has proven to be so popular is that it is designed to be scalable and flexible. The use of plugins allows websites to grow as required, while keeping the core web platform simple and streamlined. So, if you need a small, simple and easy to use a website for your homemade soap business, you can use it to create a perfectly suitable site. However, a large-scale enterprise business can build on this basic service, using dedicated and specialist plugins to create a highly complex, user-friendly and bespoke web presence.

At all levels, you have complete control over what is used and what is not, how your site looks and how it operates at an end user level. And because it is so easy to use and build sites, even small web teams can make highly complex sites quickly and efficiently.

Responsive

In this age of mobile browsing, it is now equally (if not more) important that your site works well across a range of devices. With more searches being carried out on mobiles than desktops, there really is no point having a site that looks beautiful on the large screen but doesn’t work on a mobile. That’s one way to see diminishing returns.

Another key benefit of WordPress is that sites are responsive – they adapt to whatever platform they are being viewed on automatically. There is a big choice of responsive frameworks or developers can simply create their own.

SEO

Perhaps one of the most misunderstood concepts of any web strategy is SEO. WordPress works naturally well in this area. Yes, you may have to install a few plugins to make your site even more SEO friendly but it’s all straightforward.For an enterprise business that will feature a hefty amount of content, this is great news. SEO can have a major impact on the success of your site, and without of the box and ready to go SEO you’ll see a big impact.

Updates

Technology moves fast and web presence is possibly at the forefront of this. WordPress is regularly updated to keep up to date with current trends, SEO responsivity and more. It’s easy to install and your site will remain on trend without the need to go back and forth to the developers to keep it working.

WordPress is also renowned for being user-friendly, meaning you can update, add, remove or alter it yourself. Even if you use developers to create your site, you can often make any necessary changes in the house. Which really does help to keep costs down.

Open source

Because WordPress is open source, you’re not tied to any one vendor, so your upgrades and plugins are easy to use and won’t cost you a fortune. And there will be a wide variety of solutions to any technical issues you may have.

Mythbusting

Over the years, some enterprise businesses have been put off using WordPress because they think it is designed for blogs, lacks rigid security or that its open source nature is problematic.

While it’s true that it started out as a blogging platform, that was more than a decade ago. And as you know, in the world of the web, that’s more than a lifetime. Yes, you can still run a blog off it, but it is so much more.

It’s also true that WordPress has had security issues in the past, but that too was almost a decade ago. Since then they have worked harder than anyone to ensure this is a priority. If there is one platform that no longer takes security for granted, it’s WordPress.

Lastly, as we have seen, open source is a plus point, not a drawback. It’s this very nature that expands your options and provides multiple solutions to any problems. So, maybe it’s time you migrated your current site over to WordPress. Get in touch with us for cost-effective and quality WordPress web development services. Also, if you wish to Hire WordPress experts, we have provisions of Hourly, weekly and monthly basis hiring.

by Tarang Vyas
Tarang Vyas, CTO at Perception System, a leading Wordpress Development Company, founded in 2001

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