A Finnish smart-phone maker, founded by former Nokia Oyi engineers, Jolla Oyi is slowly stepping up its challenge to Apple and Google Android as the company soon launched its first own device that runs on Sailfish OS.



A leading Finnish smart-phone maker founded by previous Nokia Oyi engineers, Jolla is looking to keep its first step in the market as the company got around announcing its first smart-phone in the market that month behind schedule. Firstly, the company had expected to launch its first device in the market by the end of the second quarter of the year; however, finally the company declared the new device today, which is not expected to ship until the end of 2013.

As per the news, Jolla has sold out the first production lots as lots of customers have preordered tens of thousands of its product in the advance with the first 450 units being delivered to users at an event in Helsinki yesterday. Jolla, a Helsinki based company, is trying to take on systems like Google’s Android instead of trying to compete alone in the hardware business.

The company decides to take on systems like Android in order to serve device manufacturers with software for which profit margins are naturally higher. It is the first device of the company that intended as a reference product in order to demonstrate what the company’s operating system is capable.

Antti Saarnio, Joll’s chairman as well as co-founder, said in an interview “This is a product where our company can introduce our idealistic views on how we believe the mobile phone should be”. He also added “On the business side, we are dead serious. With our own phone and our partners’ phones combined, we are expecting to sell millions of phones”.

As per the news, the Jolla phone costs 399 euros ($542) without wireless carrier subsidies; however, the price of this device includes taxes in the European Union. Jolla has received lots of preorders from 136 countries and it is also planning to start selling devices in the rest of Europe and China in 2014.
Gesture Controls:

The all new device that soon obtainable in the market uses Sailfish operating system that is based on the MeeGo software, which was discarded by Nokia after the company decided to switch on Windows Phone. One of the best features of this all new OS is its capability to run several applications at the same time, said Henri Huttunen, 18. It comes to know that he was the first person, who purchased a Jolla smart-phone yesterday.

In an interview in Helsinki, he said “The main reason that led me to choosing Jolla was my experience with the Nokia N9, which I think was the best and most intuitive smartphone I have ever used”. He also added “This is practically its successor.”

No Buttons:
Marc Dillion, another co-founder and head of Jolla’s software business, said in interview “We have made it very easy to move back and forth without having buttons”. “There are really only two simple gestures: pushing from the edge of the screen and pushing from the center of the screen”.

Users of this device can easily use thousands of applications from the start as the company has made this phone compatible with Android apps sold through Yandex NV, a Russian rival to Google. There are numerous winning software developers’ heart and generating a competitive application assortment for Sailfish is a challenge, said Richard Windsor, an independent analyst at Radio Free Mobile.

Window said “One of the bigger problems they have got is access to developers”. He also said ““They have implemented an emulator, which tricks” the apps “into thinking they are running on an Android device. I have no idea how well it works. Historically emulators have been singularly awful.”

It seems that Jolla would sell huge volume of its first device as the company has received preorders for its device, so we can imagine the success of this device. It is also wonderful that Jolla handset suitable with android apps, so what are you waiting for? Just crossed your fingers and wait for this excellent device.

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