There are lots of retailers, who have turned their brick and mortar store into a fully-functional e-store in order to expand their business worldwide. For those e-commerce retailers, it is very much important to make their payment process as easy as it possible because it plays a very significant role in increasing conversions and sales of your business.
We all know that check-out process is the final stop of your customers on your website, so it is important to make it easy and simple. It is one such place, where your customers need to hand-over their credit card information to make payment. Providing more information on check-out page, it is a place where shoppers become paying customers.
There are lots of e-commerce retailers, who only have PayPal on their website, but if they are serious and want to grow their business by boosting sales of their business, they need to have complete control over the entire check-out process.
If you are also one of those businessmen, who are looking to make their payment process easy for their online customers, here you can find some ways that will help you to make your payment process easy.
Offers Various Payment Methods:
Various e-commerce websites are there that offer only one payment method for their customers, but more than 56% of respondents are expecting various payment options on the checkout page so that they find it easy to make payment.
However, it is not mandatory that you offer all the payment methods that are obtainable on the web, but you need to offer 2 to three different payment methods by looking at your target audience to see which payment methods they are using.
By this way, you will also come to know the majority of people, who are visiting your website. In this below given image, you can see that XYZ company has provided different payment methods for their online customers in order to make it easy for their customers to make payment.
Providing Flawless Design:
As an e-commerce retailer, you need to keep each and everything as consistent as possible when you are looking as branding perspective. Make sure that you use same fonts, colors and design on your check-out page that you are using on the rest of the website as it can help you to boost brand identification for your business. You can take control over the look as well as feel of your check-out page in order to make it simple yet effective.
If you want to boost the brand awareness of your business, it is important to make your design as consistent as possible on all different channels particularly checkout page. In this below given screen-shot, you can see that XYZ company’s check-out page has wonderful design that matches with the entire website.
Make Sure to Ask for Only Important Information:
To make your payment process as easy as possible for your online customers, it is also important that you ask for only important information that is mandatory. You know if you are asking your online customers to fill lots of information that is not really important for making purchase; it kills a conversion rate of your website.
It irritates your customers to fill a long list of questions in order to make payment. According to a recent report, approximately 11% of U.S. people abandoned an online purchase due to lots of questions and information that they have to fill in check-out page. In order to ensure that you do not lose your customers, you need to ask limited information that is important.
Give Some Kind of Reassurance Words on Security & Privacy:
If you are asking for some kind of personal information from your online customers, it is essential to go out of your way to show the security measures that you have in place. As per the latest survey report, more than 58% of respondents are dropping out the check-out page because of concerns about payment security.
If you want to keep your customers, you need to provide reassurance text on security and privacy so that they find it that you value their personal information. Apart from some words, you can also show secure sockets layer certificate on your website to provide your customers a secure connection and encrypt credit card information.
So, these are some of the different ways by which you can make your payment process easy for your online customers and boost conversion rate as well as sales of your business. These are extremely easy ways that help you in many ways, so follow these different ways and boost your e-commerce business. To get more information on e-commerce payment process, you can visit here.